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6 Ways to create more effective brochures

If you want to succeed in brochure printing for your business, you need a winning formula to guide you. You can’t just go and print brochures, you have to do the task in a purposeful and objective driven way to assure yourself of producing quality print brochures. To help you out in creating your colour brochures, we are going to share with you 6 secrets for effective brochure printing.

1 - Writing for a target: The first tip for a winning brochure formula is to write for a specific target audience. Most color brochures are part of a larger marketing or advertising campaign. These campaigns often have target markets that they are aiming for. Your brochure must aim for them as well. You can do this by writing in a style that is easily understandable and close to the target market’s characteristics. This means that you must pay attention to your market demographics and see what their sub culture is like. Study how they speak to one another, and ascertain the important issues that they discuss. Knowing this, you should easily be able to write more effectively for them by discussing the same important issues that they discuss in their own style of language. This should increase the quality of your brochure’s message immensely.

2 - Images for support: The next item in our winning brochure formula is about images. You must not forget to include good supporting images into your brochure. People respond well to brochure images since they can easily and immediately relate more to a picture than a block of text. So your brochure must not go to print until you place in some winning images.

3- No to low quality: Also, you must not print in low quality. For a truly winning kind of brochure printing program you must always print in high quality. This means printing full colour brochures that are well designed and edited. All quality checks must be done before any kind of mass production begins.

4 - Impact driven design: In terms of your brochure philosophy, one tip is to always aim for impact driven designs. You brochure cover should have a nice starting image that invokes intense feelings and reactions in people. By doing your brochure printing in an impactful way, people will remember your brochure more and you will get your messages across faster.

5 - New ideas: Also, do not forget to use new design ideas for your brochures. Culture is a very dynamic phenomenon, and your brochures must also go with the flow as these changes occur. Keep a keen eye out there for the best and new ideas for your brochures. Once you see something that catches your eye, try to update your designs immediately so that you will always be in the “in” crowd of brochure designs.

6 - Great paper stocks: Lastly, a mark of a winning brochure is a great paper stock. Always invest in high quality paper stocks with glossy finishes and coating. Brochures look better and are more welcoming if the paper stock itself looks professional and are high quality. So, always print using high quality paper stocks that can help make your brochure design a winner.

At Clarkson Graphic Services, not only can we help your with your next brochure, but we can also provide your business with catalogues, business cards, envelopes, labels, presentation folders or any of your other business printing needs. Contact Clarkson Graphic Services today for a quotation.